With Unilever’s Persil brand, an interactive SXSW London activation where visitors played a motion-tracked virtual football game inside “The ground” Their movements were converted into data that triggers Boston Dynamics’ Spot robot, which painted custom “mud-stain” designs onto white T-shirts. Each shirt became a personalized artwork capturing the player’s motion, bringing Persil’s “Dirt Is Good” message to life through human-machine interaction.
