02

Louis Vuitton
Invitation

  • With
  • Louis Vuitton, VML Paris
  • Scope
  • Automation, Customised Invitation
  • Skills
  • API, AWS Lambda, Database, DM Automation

For the Women’s Fall-Winter 2025 show, Louis Vuitton aimedto create a synchronized experience between the physicalrunway audience and global digital viewers. Through anInstagram Story activation, users were prompted to reply toreceive a personalized digital invitation to the live show. Thisinitiative brought an exclusive and interactive layer to the livestream, making digital attendees feel personally included inthe event while reinforcing brand engagement across socialplatforms. #LVFW25